Monday, 27 November 2017

Do you have the right? Check licenses, sizes and numbers before you publish

Photo: Dundas Street West at McCaul from the 5th floor of the Art Gallery of Ontario. 

Using royalty-free images

To distribute the image, an extended license is required. Best if it is licensed to the client.
An image from istockphoto and licensed to imedia can be re-used but not re-distributed. This means the image can appear on multiple collateral, but I cannot make it available for distribution online.

excerpt from Standard License Prohibitions:

note 5. incorporate the Content in any product that results in a re-distribution or re-use of the Content (such as electronic greeting card web sites, web templates and the like) or is otherwise made available in a manner such that a person can extract or access or reproduce the Content as an electronic file;
To distribute the image, an extended license is required.
Extended License Provisions

2. Multi-Seat Licenses

This option allows you to extend usage of the Content to more than one person within your organization. Purchase as many additional seats as you need, up to an unlimited amount (2-5 users: 25 credits; unlimited users: 50 credits).

A4 paper sizes

A4 Paper is a standardized paper size established by the International Standards Organization. The paper dimensions are 210 x 297 mm. Throughout Europe and the world A4 is the close equivalent to U.S. letter size (8.5" x 11"), but measuring 8.27 x 11.69 inches. more on International Standard Paper Sizes.

Before publishing phone numbers and web addresses
When preparing communication materials for print or online distribution, actually DIAL any phone numbers you plan to publish to ensure they work.
Find the website in your browser. Copy the location directly from the address bar in your browser & paste it into your communication.